It’s been a while since I wrote a blog post in my Writer’s Questions series, covering the most searched questions from fellow writers. Previously, I’ve covered topics as diverse as AI and fiction writers, novel openings, pacing your story, and appearing on podcasts. Today, I’m diving into the subject of writer websites.
Why have a website?
Having a website is a great way to increase your profile and ensure anyone Googling your name has access to the information you want them to have about you.
Who needs a website?
A website is crucial if you’re getting traditionally published or self-publishing your own fiction as you’ll want to directly market to consumers and direct them to your book(s). It is less necessary to have a website if you’re at the querying or submission stages, though, if you have other work to feature (e.g., links to published short stories or essays), you may want to set up a website earlier.
What information should appear on my website?
Your website should include information about your book(s), along with links to where people can purchase. It should also feature a brief biography/about you section and contact information for you and/or your agent. Your website might also include details about upcoming events, links to press/reviews, socail media links, and a book club guide, if you have one.
How can I build a website?
You could hire a pro to build your website, but there are lots of tools out there now that make this largely unnecessary. I personally used Squarespace to set up my author website, www.finolaaustin.com, and found it intuitive, despite not being a web designer.
What costs are associated with maintaining a website?
This will depend on the service(s) you use. I pay annual fees for my website and domain and keep records of these as business expenses.
What’s the difference between a website and a blog?
Think of your website as a detailed digital business card, while your blog is more of a public-facing journal. Many writers have a blog section of their website, rather than maintaining separate sites. For me, since my Secret Victorianist blog predated the publication of my debut novel and was initially branded without my name (it was a secret!), I chose to keep them separate, though I often link between the two sites.
Let me know what other topics you would like to see my cover as part of my Writers’ Questions series? You can comment below or get in touch, via Instagram, Facebook, or by tweeting @SVictorianist. Want regular updates from this blog? Sign up to my monthly newsletter here.